Rant - The Concept of Booth-Babes

Background Having visited a few conferences in the last years I have spotted a trend I didn’t think I would see in the IT-Pro sphere. You could probably call me naïve for that but logically we should not encourage this trend. This is my appeal to all exhibitors of future conferences to re-evaluate the concept of booth-babes. I will not go into the genus-political part of this discussion as of now–others are more eloquent and fit to handle that–but rather some of the more pragmatic sides to ditch the BB (short for Booth-Babe) and how that would gain us visitors as well as the exhibitors. I will also keep a pretty frank, and perhaps impolite, tone in this rant of mine. So, here’s my top reasons, in no particular order, to give up the BBs.